Accordig to CEO of Sweetgreen, Nathaniel Ru, most legacy companies would choose to look like Sweetgreen when they start from scratch. Sweetgreen is a high-end salad chain that has Steve Case, Danny Meyer, and Daniel Boulud as investors. Sweetgreen is all about food that is fresh, organic, healthy, and local and the chain now has 40 successful stores serving customers. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
According to Nathaniel Ru, they are creating a brand that is feeding people better food and it is a brand that really stands for something. Traditional food chains could stand to learn a lot form Sweetgreen. A whopping 30% of Sweetgreen’s transactions have been over a mobile app or website and technology has played a big role I the great success of the company.
In order to stay in touch with their customer base, the owners of Sweetgreen tries to close down their corporate office five times every year so that they can work in the restaurants. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA
Ru and his CEOs originally met at Georgetown and they found that they could not find anywhere to eat that offered healthy options. They decided to change that and in August 2007, they opened their first restaurant right after they graduated from college. The trio was confident that if they could survive without the campus students over winter break, then they had really made it. Learn more: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
Ru advise to read as many books as you can and he admires Kevin Plank-CEO of Under Armour. He feels that the hardest part about managing is letting go of the work. His favorite restaurant outside of Sweetgreen is a DC favorite known as Johnny Monis’ Little Serow.
Nathaniel Ru has a BS in finance and graduated in 2007 from Georgetown University’s McDonough School of Business. He started Sweetgreen with two of his classmates and it has grown to 27 locations in six states. Sweetgreen is expected to expand to the west coast.
Nathaniel Ru wanted his restaurant to really stand out from all the rest and Sweetgreen has lived up to his standards. In 2010, Ru and his partners launched sweetlife, which is one of the largest music and food festivals in the entire region. It attracts over 20,000 people and features musical artists, food trucks, farmers, and chefs. Sweetlife is all about well-being, community, sustainability, and health, just like the restaurant Sweetgreen. Ru and his partners have worked really hard to make their vision come true.